[axr] Sales & Marketing Collective: July 2026

Welcome to the July 2026 edition of the [axr] Sales & Marketing Collective

Welcome to the July 2026 edition of the Sales & Marketing Collective, our monthly wrap-up of the most interesting career moves across Australia's FMCG and consumer sectors.


In the first half of 2026 we had over 1,700 conversations with our talent communities, and the question we get the most is “how’s the market?”. While headlines about downsizing and ‘job-hugging’ get lots of coverage, as you’ll see from this month’s update there is plenty going on.


June saw more moves in Marketing than Sales for the first time this year, but demand for commercial talent remains very strong. Category is slowly picking up, with more senior roles becoming available including some that are newly created.



Congratulations to everyone starting new moves.

Senior Appointments 

  Nick Cook departs Mad Mex, where he was General Manager Marketing, to join Oporto as Marketing Director.


  George O-Neil leaves Sparkle Wellness, where he was Chief Commercial Officer, to join Lipa Pharmaceuticals as Chief Commercial Officer.


  Virginia Marsh exits JDE Peet's, where she was Marketing Director, to join Coca-Cola Europacific Partners as General Manager, Market Activation & Partnerships.


Sales Appointments 

  • Vanessa Vu transitions from Hill's Pet Nutrition, where she was Customer Development Executive, to join Colgate-Palmolive as Customer Development Executive.


  • Catherine Shih steps away from Reckitt, where she was National Account Executive, to join Vestacy as Key Account Manager.


  • Tyler Beverley-Smith steps up from Primo Foods, where he was Category Analyst, to join Baiada Poultry as National Account Executive.


  • Grace Ryan departs Ferrero, where she was State Account Manager - Independents, to join Real Pet Food Company as National Account Manager - Pet Specialty.


  • Nicole Campbell leaves Essity, where she was National Business Manager, to join Manassen Foods as National Business Manager.


  • Tess Gerrand moves on from Kraft Heinz, where she was Head of Customer Category & Execution ANZ, to join Chobani as National Business Manager - Independent Grocery.


  • Ben McDermott exits Asahi Beverages, where he was State Sales Manager, to join SPC Global as National Business Manager.


  • Jodie Mason transitions from Campari, where she was Head of Coles Liquor Group, E-commerce & Alt Channels, to join Snack Brands as Head of Woolworths.


  • Michael Plunkett steps away from Astellas Pharma ANZ, where he was National Strategic Account Manager, to join Hartmann Group as National Business Manager - Aged Care.


  • Joseph De Petro steps across from Snack Brands, where he was National Business Manager - Petrol & Convenience, to join Suntory Oceania as National Business Manager - Petrol & Convenience.


  • Tristan Conradi departs McCain Foods, where he was Senior National Account Manager, to join Coca-Cola Europacific Partners as National Business Manager.



Marketing Appointments 

  • Tilley Meddemmen leaves Royal Australian Air Force, where she was Social Media Lead, to join Sony as Customer Marketing Strategy Specialist.
  • Kristy Weet moves on from Mars, where she was Senior Brand Manager, to join RSPCA Pet Insurance as Marketing Manager.
  • Charles Moore moves on from Paspaley, where he was Head of eCommerce, to join Sarah & Sebastian as GM Digital & CRM.
  • Jay Lin exits ASUS, where he was Marketing Specialist, to join Wattyl as Brand Marketing Specialist.
  • Kelvin Lai transitions from Haleon, where he was Assistant Brand Manager, to join Zip Water as Brand Manager.
  • Sofia Leon Effio steps away from Zimmermann, where she was E-commerce Assistant, to join Amber Beverage Australia as Junior Brand Manager.
  • Belinda McWilliam steps across from Advanced Cosmeceuticals, where she was Senior Brand Manager, to join Haleon as Brand Manager Expert OTC.
  • Antonia Harding departs AMP, where she was Senior Manager, Marketing, to join Colonial First State as Senior Manager, Retirement Marketing.
  • Bridgette McMechan leaves Langtons, where she was Marketing Manager CRM, to join Mable as CRM Manager.
  • Liz Whitbread moves on from The Arnott's Group, where she was Global Brand Lead - Shapes, to join McDonald's as Head of Marketing (Food & Beverages).
  • Carlie Roberts exits James Hardie, where she was Marketing Manager, to join Dincel Structural Walling as Head of Marketing & Growth.
  • Alessandra Femenias transitions from Recess Furniture, where she was Marketing Lead, to join Diageo as Influencer Marketing Manager.
  • Katie Tran steps away from Cranky Health, where she was Brand Manager, to join Hakka Foods as Marketing Manager.


Category Appointments 

  • Chris McKay steps up from Reckitt, where he was Head of Category Management, to join Ferrero as Head of Customer Category.


  • Marie Pattinson departs Suntory Global Spirits, where she was Category Manager - RTD, to join Goodman Fielder as Category Manager - Everyday Baking.


If you're looking to build your career or your team, reach out. 


Thanks, 


Andrew Cannock 

Director – Sales & Marketing

[axr] Recruitment & Search 


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