[axr] Sales & Marketing Collective: May 2026

Welcome to the May 2026 edition of the [axr] Sales & Marketing Collective

Welcome to the May 2026 edition of the Sales & Marketing Collective, our monthly wrap-up of the most interesting career moves across Australia's FMCG and consumer sectors. 

May brought a strong mix of senior leadership transitions and broad mid-level movement across sales, marketing, and category. Marketing continues to see experienced brand and communications talent crossing into new verticals, while sales movement remained active across grocery, petcare, and convenience channels. A few notable cross-sector shifts this month too, with commercial leaders moving between FMCG, health, and emerging consumer brands.

Congratulations to everyone starting new moves. 

Senior Appointments 

• Simon Cheng departs Menulog, where he was CMO, to join Prince Group as Partner. 
  

• Steve Caruso moves on from Congo Brands, where he was Managing Director, to join EHPlabs as Global Director of Sales.

Sales Appointments 

• Jen Gilbert leaves Mars, where she was Sales Director at Mars Food, to join Metcash as General Manager of Strategic Sourcing. 

• Anthony Faulkner departs Simplot, where he was National Account Manager at Coles, to join Chobani Australia as National Account Manager. 

• Monique Celestre moves on from Bali Body, where she was Global Account Manager, to join Polished Brands as National Account Manager. 

• Matt Gronow exits Coca-Cola, where he was National Business Manager in Corporate Petrol and Convenience, to join Chobani Australia as National Business Manager. 

• David Bedford transitions from Samsung Electronics, where he was Channel Marketing Manager, to join The Distributors as National Account Manager. 

Marketing Appointments 

• Marit Hannemann departs Beiersdorf, where she was GM Marketing and Category Development, to join Philips as Head of Marketing for Philips Personal Health ANZ. 

• Bronwyn Heys moves on from the Australian Marketing Institute, where she was CEO, to join Zambrero as CMO. 

• Monika Holtsbaum leaves Woolworths, where she was Senior Marketing Communications Manager, to join Booie Beauty as Head of Brand Marketing. 

• Aarefa Ashad transitions from ACCO Brands, where she was Product Manager, to join Electrolux as Product Manager in Cooking.

• Melissa Wei departs Anglicare Sydney, where she was Head of Marketing, to join Mercy Health as Head of Marketing. 

• Theodora Ramzy moves on from Cuscal Limited, where she was Creative Content Manager, to join Athena Home Loans as Marketing Executive. 

• Nida Harris exits WD-40 Company, where she was Brand Manager, to join MSD ANZ as Brand Manager. 

• Neve C leaves Intuit, where she was Marketing Manager, to join Quantium as Marketing Lead. 



• Mehreen Adil transitions from Haleon, where she was Brand Manager ANZ in Wellness, to join Cereal Partners Worldwide as Brand Manager. 

Category Appointments 

• Daniel Crabb departs Dan Murphy's, where he was Customer Experience Manager, to join Australian United Retailers as Category Manager in Liquor. 
  

If you're looking to build your career or your team, reach out. 



Thanks, 

Andrew Cannock 

Director – Sales & Marketing [axr] Recruitment & Search