How’s The Market March 2025: Sales Directors on the rise; RGM roles still as popular as ever

The Macro in 100 words 

Several new Sales Directors are about to be appointed, triggering positive change

We’re still waiting for recruitment to kick of in category and shopper in 2025. It’s a hard area to recruit for, and we have a strong brand and share across the space, so we know we’re not missing much, but it is frustrating for those who are ready for a move. By contrast, Revenue Growth Management continues to grow for most organisations. If you would like to learn more about RGM, download our whitepaper: “Converting complexity into opportunity – the importance of Revenue Growth Management for FMCG careers.”

In summary, like the CEO community, we are increasingly confident in the Australian economy and whilst it’s been a lumpy start to the recruitment year, we’re pleased by the trends we’re seeing. If you would like more market insights, advice on hiring practices or you’re looking to make a move in your own career, our experienced Sales & Marketing recruitment team are here to assist. Get in touch with us today.

As reported for the last few How’s The Market blogs, demand for marketing talent has been steadily growing and that is starting to reach the ‘Head of’ level, and we expect Marketing Director and Chief Marketing Officer (CMO) to be next. After a few stagnant months for marketing, it’s positive to see growth in this area. Meanwhile, brand management is bubbling away nicely at all levels in the FMCG space, and in the broader consumer space, movement at marketing leadership level is increasing. We predict these trends will continue.