Revenue Growth Management: Whitepaper

Converting complexity into opportunity: the importance of Revenue Growth Management for FMCG careers

 

Revenue Growth Management is the new vanguard of supplier and retailer collaboration, yet few understand its power and fewer still are maximising the opportunity RGM presents.

[axr] has partnered with RGM specialist, FMCG Analytics, to co-produce a Whitepaper that will clearly explain what is RGM and how it call help organisations maximise profit and professionals in sales, category, marketing and finance accelerate their careers.

The Whitepaper will go into detail the definition of RGM, why it is important, considerations and challenges, how you can leverage RGM for career development and building RGM expertise.

Download a copy of the whitepaper today, and listen to Mike Dickson of [axr] and Paul Bull of FMCG Analytics bring RGM to life in episode 66 of Your Future in Sales and Marketing.

 

Download your copy today

 

revenue growth management whitepaper front cover

 

If you would like to discuss Revenue Growth Management and your career, please reach out to Mike for a confidential career conversation.

 

 

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Published on 11 August 2023
Written by Mike Dickson

Our mission is to prepare people to have better career conversations, to make great career decisions, to enable individuals and organisations to get the best return out of their relationship.