Take full P&L ownership of a market-leading brand and lead ATL strategy - with real potential for this contract to become permanent
The Company:
One of Australia's proudly homegrown food and beverage businesses, with a genuine global growth story. Driven by a purpose of building healthier everyday options, the business blends the best of nature and science across it's nutritional products. Its flagship brand is a market leader in its category within Australian hospitality and is exported well beyond our shores. With a lean, high-performing marketing team and an ambitious growth agenda, this is a business that offers genuine breadth for someone who wants hands-on exposure across the full marketing mix.
One of Australia's proudly homegrown food and beverage businesses, with a genuine global growth story. Driven by a purpose of building healthier everyday options, the business blends the best of nature and science across it's nutritional products. Its flagship brand is a market leader in its category within Australian hospitality and is exported well beyond our shores. With a lean, high-performing marketing team and an ambitious growth agenda, this is a business that offers genuine breadth for someone who wants hands-on exposure across the full marketing mix.
The Role:
This Senior Brand Manager role will cover a maternity leave contract on the marketing team of the business's flagship brand, reporting to the Head of Marketing with an ABM as your direct report. There's a strong possibility of the role transitioning from contract to permanent, as the current Senior Brand Manager's own career path has shown, and flexibility for an earlier start to allow a solid handover.
- Lead above-the-line media, communications and content strategy, managing external creative, PR and media agencies
- Take full P&L ownership of a smaller, retail-only brand within the portfolio, with real scope to reposition it
- Lead annual brand planning, identifying growth opportunities across foodservice, retail and international markets
- Manage and develop an ABM while building strong relationships across influencer and agency partners
- Support new product launches with insight-led communications and channel plans
- Own the marketing budget and report on campaign performance, brand health and commercial outcomes
- Bachelor's degree in Marketing, Business or a related discipline
- 8+ years' brand marketing experience, ideally within food service or FMCG
- Proven experience managing and motivating agencies, including giving constructive feedback
- Strong stakeholder and communication skills, with the ability to build credibility quickly
- An analytical mindset, able to turn sales and consumer data into clear, actionable insight
- An independent, autonomous self-starter with strong time management and prioritisation
This is a rare chance to step into a senior, highly visible role with real autonomy, mentored by an experienced Head of Marketing who genuinely invests in developing the team. Others here have moved from contract into permanent roles - a strong sign of what's possible for the right person.
How to Apply:
To be considered, click 'apply' and submit your application. Questions can be directed to Ben Carnegie by writing to benc@axr.com.au
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