Lead marketing for a global, PE-backed B2B business - report to the MD, own lead gen and brand, and build your team with a path to the SLT.
The Company:
Our client is the Australian operation of a multi-billion-dollar global business that operates in dozens of international markets. It’s owned by a private equity firm with a long-term hold strategy. The group works across both B2B and B2C markets, and its purpose centres on product quality and environmental sustainability. Its decentralised model gives local teams the freedom to tailor solutions and service to the markets they know best. This role sits within a B2B-focused business unit where marketing is central: it shapes the entire customer experience and plays a key role in strategy and performance. This is a confidential search, and the employer’s identity will be shared with shortlisted candidates once they have signed a Non-Disclosure Agreement.
The Role:
Reporting directly to the Managing Director, the Marketing Manager will drive lead generation, conversion, marketing ROI and brand growth for the Australian business. Your focus will be split roughly 65% on lead generation and demand creation and 35% on brand. You’ll turn marketing strategy into measurable commercial outcomes across paid media, website, digital, CRM and customer lifecycle campaigns, and keep brand positioning consistent at every customer touchpoint.
Key responsibilities include:
Why Join?
Report directly to the Managing Director in a business investing in hypergrowth. You’ll build your own team, help shape the move to a more consumer-led marketing model, and have scope to grow into a Senior Marketing Manager role and potentially join the Senior Leadership Team. The package includes a competitive base salary plus a performance-linked bonus. The role is hybrid, with three days a week in the Western Sydney office, on-site parking and an easy walk from the train station.
Our client is the Australian operation of a multi-billion-dollar global business that operates in dozens of international markets. It’s owned by a private equity firm with a long-term hold strategy. The group works across both B2B and B2C markets, and its purpose centres on product quality and environmental sustainability. Its decentralised model gives local teams the freedom to tailor solutions and service to the markets they know best. This role sits within a B2B-focused business unit where marketing is central: it shapes the entire customer experience and plays a key role in strategy and performance. This is a confidential search, and the employer’s identity will be shared with shortlisted candidates once they have signed a Non-Disclosure Agreement.
The Role:
Reporting directly to the Managing Director, the Marketing Manager will drive lead generation, conversion, marketing ROI and brand growth for the Australian business. Your focus will be split roughly 65% on lead generation and demand creation and 35% on brand. You’ll turn marketing strategy into measurable commercial outcomes across paid media, website, digital, CRM and customer lifecycle campaigns, and keep brand positioning consistent at every customer touchpoint.
Key responsibilities include:
- Develop and run B2B campaigns that drive qualified leads, including ABM and lifecycle programmes that make the most of existing accounts
- Manage and optimise paid media, SEO, SEM, marketing automation, retargeting and conversion programmes to maximise ROI and customer acquisition
- Support the development and delivery of brand strategy, building awareness, consideration and brand equity across the portfolio
- Work with the CRM team to use Salesforce data to improve engagement, retention, upsell, cross-sell and recurring revenue
- Own website performance, user experience, landing pages and lead capture, and report on KPIs with actionable insights
- Manage agency and media partners, work with Sales, Customer Experience and the global marketing centre of excellence, and build a small team, starting with a digital specialist and a brand specialist
- At least five years’ experience across digital, performance and brand marketing, with a strong track record in lead generation, acquisition, conversion optimisation and marketing ROI
- Hands-on skills across paid media, Google Ads, SEO, marketing automation, CRM and website optimisation, and a willingness to roll up your sleeves at the start
- Experience developing brand campaigns that build awareness and support commercial outcomes, balancing short-term performance with long-term brand growth
- Strong analytical skills, with the ability to turn customer and marketing data into decisions and action
- Experience managing marketing budgets, creative agencies and media partners, along with strong stakeholder influencing and communication skills
- Experience in a fast-paced, mid-sized business. A background in B2B, service, subscription or aftermarket revenue models, and experience with Salesforce and lifecycle marketing, will be highly regarded
Why Join?
Report directly to the Managing Director in a business investing in hypergrowth. You’ll build your own team, help shape the move to a more consumer-led marketing model, and have scope to grow into a Senior Marketing Manager role and potentially join the Senior Leadership Team. The package includes a competitive base salary plus a performance-linked bonus. The role is hybrid, with three days a week in the Western Sydney office, on-site parking and an easy walk from the train station.
![[axr] Recruitment & Search](https://irp.cdn-website.com/a59570d5/dms3rep/multi/opt/AXR_logo_regd_white-trans-1--1920w.png){kind=logo}
