Daniel Edwards

Senior Consultant | Sales & Marketing

With over a decade of recruitment experience across agency and internal talent acquisition, I bring a commercially driven approach to building high-performing sales teams and connecting businesses with talent that drives growth. I began my career in the UK, leading a recruitment division and delivering large-scale national hiring projects. Since moving to Sydney, I’ve specialised in FMCG and the wider consumer market.

At [axr], I head up the mid-to-senior sales talent space across FMCG and consumer, partnering with businesses to recruit talent from Territory Managers through to National Account Managers and senior sales leadership.

My approach is built on strong market knowledge, honest advice and genuine partnerships. For clients, that means clear market intelligence, a considered recruitment strategy and access to talent that makes a commercial difference. For candidates, it means a trusted partner who understands their value and helps them make the right next move.

I believe recruitment is a commercial decision, not a transactional process. The right hire can change the trajectory of a team and a business.

Outside of work, you’ll usually find me training, whether that’s in the gym or working on my skills in Muay Thai, or catching up with friends and socialising over good food and a few drinks.