Get to know the [axr] team

Chace Halfpenny

Principal Consultant | Sales & Marketing
I spent more than 15 years in FMCG before moving into recruitment, so I know the commercial world my clients and candidates work in. My career began on the retail side, before I moved into sales, category and customer leadership roles with some of Australia’s best-known household brands.

Along the way, I managed major grocery accounts, led new product launches and built sales teams in a highly competitive market. Building teams myself means I know what a strong hire looks like from the client’s side of the desk.

At [axr], I recruit sales, category and customer roles across FMCG in Victoria. I bring that first-hand experience to every brief, helping clients build commercial teams that deliver and giving candidates honest, practical advice on their next move.