Know your worth.
2025 [axr] Salary Guide

[axr] Recruitment & Search 2025 Salary Guide

The [axr] 2025 Salary Guide will give you detailed and accurate salary information to ensure that you’re being rewarded at market rate. Often titles can be misleading, so in this guide, we have detailed the scope of role, so that you can make your own assessment as to where you feel you sit in your career and what skills are required to help you take that next step.

This guide is intended for both individuals and line managers to ensure salaries are aligned. We’ve also captured insights on what the big trends are for 2025, along with the skills you should be developing if you want to be performing at your best.

To use this guide, simple use the navigational buttons above to toggle to your area of interest, or follow the links below:

---> Marketing Insights

---> Sales Insights

---> Category Insights

---> Finance & Accounting Insights

If you would like to book in a career conversation with one of our specialist recruitment consultants, get in touch with us below.

Chat to one of our consultants today

Marketing Salary Guide

Skills in Demand in 2025

Digital and eCommerce
Acceleration

Brand & Portfolio Strategy
in a Changing Market

Consumer-Centric
Data & Insights

The shift to online shopping and omnichannel retailing has fundamentally changed the role of marketing in FMCG. Marketers need to integrate digital-first thinking into brand and shopper strategies, leveraging e-commerce platforms, social commerce, and digital media to drive conversion. Those who can optimise digital shelf presence, use performance marketing metrics effectively, and create seamless omnichannel experiences are in high demand.

With evolving consumer behaviors, inflationary pressures, and increased competition from private label and challenger brands, marketers must develop sharper brand and portfolio strategies. Understanding how to balance core brand building with innovation, optimise product mix, and create long-term equity while delivering short-term results is more crucial than ever.

The ability to harness first-party data, behavioral analytics, and AI-powered consumer insights is revolutionising how brands connect with their audiences. Marketers who can go beyond traditional research methods to predict trends, personalise experiences, and drive data-led decision-making will play a key role in shaping competitive advantage.

MONEY MATTERS

The lowdown on marketing salaries in 2025

*** Please note: The salary ranges listed below are excluding superannuation. ***

Download your PDF copy: Marketing Salary Guide

Career Resources

[axr] poedcast: How to write a good resume

PODCAST
How to write a good resume

Get yourself noticed with these tips from our [axr] recruiters, Nick Constain, Amanda Dinte and Zara Church.

Listen Here

PODCAST
How to be interview ready

Nail your next interview with these tips from [axr] recruiters Nick Constain, Andrew Cannock and Kunal Gupta.

Listen Here

PODCAST
How to resign effectively

When leaving a job, it's best not to burn your bridges! [axr]'s Zara Church, Amanda Dinte and Amelia Kettle share their top tips.

Listen Here

Meet the Team

Mike Dickson

Sales & Marketing
Partner & Director

Andrew Cannock

Sales & Category
Senior Consultant

Ben Carnegie

Brand & Marketing
Senior Consultant

Bernice Goodwin

Sales & Category
Consultant

Kristina Lee

Sales & Category
Consultant

Looking for your next career move or to build your team?

We're here to assist.

Get In Touch

Sales Salary Guide

What are we seeing in the world of Sales?

Joint Business Planning

Negotiation

Commercial Acumen

It’s never been more important for suppliers and retailers to collaborate and work in partnership. Sales leaders (and future leaders) need to understand how to align retailer and business strategies to create joint value while driving category growth and shopper satisfaction. The ability to build and execute JBP frameworks that balance mutual profitability and long-term sustainability is a key differentiator.

With Category and Trade Strategy teams becoming more involved in building commercial plans, the role of the account or business manager is increasingly about execution within defined parameters. As a result, the art and science of negotiation—both internally (investment and resources) and externally (retail partners)—has come to the forefront. The best sales professionals are those who can navigate constraints while still maximising value for all parties.

The days of purely relationship-based salespeople are behind us. Today’s sales professionals must be financially astute, with a deep understanding of pricing, profitability levers, trade investment, and the commercial impact of every decision. The ability to interpret P&Ls, manage budgets, and make data-driven recommendations is essential for success.

MONEY MATTERS

The lowdown on sales salaries in 2025

*** Please note: the salary ranges listed below include a car allowance, but exclude superannuation. ***

Download your PDF copy: Sales Salary Guide

Career Resources

PODCAST
How to write a good resume

Get yourself noticed with these tips from our [axr] recruiters, Nick Constain, Amanda Dinte and Zara Church.

Listen Here

PODCAST
How to be interview ready

Nail your next interview with these tips from [axr] recruiters Nick Constain, Andrew Cannock and Kunal Gupta.

Listen Here

PODCAST
How to resign effectively

When leaving a job, it's best not to burn your bridges! [axr]'s Zara Church, Amanda Dinte and Amelia Kettle share their advice.

Listen Here