News  & Insights

What do people say about you when you are not in the room?

by Greg O’Shea

As technology replaces traditional back-office roles there is a greater demand for employees who can communicate with stakeholders and build strong cross-functional relationships. Businesses have a focus on technical training yet interpersonal skills are going to be key for future success in the workforce.
An important part of developing exceptional interpersonal skills for every individual is to determine their personal brand. Who are you? What do you stand for? What are your strengths? What are the weaknesses you need to work on? What value can you bring to your organisation?
As Jeff Bezos often says “Your brand is what people say about you when you are not in the room”
To address this opportunity for personal development, [axr] has teamed up with Brand New You – Australia’s number one personal branding firm –  to deliver a program aimed at giving professionals the tools to develop their brand and ultimately their ability to engage with the business. It consists of eight self-paced online tutorials that will help you clarify: 
  • What you stand for (your brand);
  • How to create impact and presence;
  • Ways to build status, influence others and negotiate your way to success;
  • How to become a more effective communicator.
The program is suitable for individuals and corporates. We also offer bespoke 8-week programs to corporate groups of 10 -20 people. These bespoke brand development programs have a number of face-to-face sessions and can be tailored to suit both the client and participants.
Branding yourself is a career must and it needs a pro-active approach to build the skills that will separate you from the pack.

What do you want people to say about you when you leave the room?

Improve your interpersonal skills and take your career to the next level. Take part in our program to help build a strong personal brand and create a presence.

Click here to find out more about the Personal Brand Development program


Our mission is to prepare people to have better career conversations, to make great career decisions, to enable individuals and organisations to get the best return out of their relationship.