Sales & Marketing Collective: August 2025

 

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Welcome to the August edition of the Sales & Marketing Collective, our monthly summary of recent career moves we’ve found most interesting in the world of FMCG and adjacent industries.

This month we’ve seen Nestlé being particularly active, bringing in senior hires across sales, marketing and commercial development. At the same time, category leadership saw meaningful shifts, with Reckitt and Haleon trading senior talent. We also saw a number of exec appointments – CRO, CCO and CEO – reflecting demand for leaders who can drive growth in challenging markets.

As always, we’ve wrapped up the most interesting senior commercial moves across sales, marketing and category. Whether you’re hiring, thinking about your next move, or simply keeping a finger on the pulse, we hope you find it useful.

Let’s dive in.

Senior Appointments

  • Danny Celoni, formerly Chief Executive Officer at Carlton & United Breweries, has been named Chief Executive Officer at Vinarchy.
  • Dave Tuffin, previously Sales Director ANZ at Blackmores Group, has been appointed Chief Revenue Officer at PNB Consolidated.
  • Nicola Williamson, Director, Trade Strategy & Category Development at Reckitt, has moved to Haleon as Director, Commercial Excellence.
  • Kellen Silvero, formerly Marketing Director Pacific at Hasbro, has joined EssilorLuxottica in the same role.
  • Anton Brown, most recently Senior Advisor, Brand & Marketing Transformation at Webjet, has joined TripADeal as Chief Customer Officer.

Sales Appointments

  • Matt Henderson has moved from Commercial Manager at Navitas to become Director, Client Partnerships at Studiosity.
  • Nicolas Parre has left his role as Business Manager – Wholesale/P&C at Darrell Lea to join Nestlé as National Customer Business Manager – Impulse.
  • Danielle Blencoe, previously Category & Revenue Manager at Henkel, has joined Lion as Head of Channel Strategy & Execution (Retail).
  • Grant Onions has moved from State On-Premise Manager – Victoria at Brown-Forman to ALM as Victorian On-Premise & Food Services Manager.
  • Sharna Makowski, formerly National Account Manager at PharmaCare Laboratories, has joined Perrigo AU in the same role.
  • Caren Vettese has left her role as Trade Activation Manager at Carlton & United Breweries to join Lion as Senior Customer Activation Manager – On Premise.
  • Scott Friswell has transitioned from National Business Manager – Woolworths at SPC Global to Baxters Group as National Business Manager – Retail.
  • Sophie Woodrow, previously Category Growth Manager at Amazon, has joined Nestlé as Commercial Development Manager.
  • Jacqui Puckeridge has moved from National Account Manager at Coty to the same role at Revlon.
  • Joshua Clarke, most recently Principal Account Executive at ACI Worldwide, has joined Velux as Senior National Account Manager ANZ.

Marketing Appointments

  • Philippa Hearn has moved from Marketing Manager at Nestlé to Trippas White as Head of Marketing.
  • Dan Lee has transitioned from Senior Manager Sales Optimisation at Colonial First State to Betashares as Senior Marketing Manager.
  • Ethan Chan has left his role as Marketing & Brand Assistant at Phillips to join Key Pharmaceuticals as Associate Brand Manager.
  • Olivia McLeod has moved from Marketing Executive at Sazerac to Nine as Engagement Marketing Senior Executive.
  • Elli Nearchou has transitioned from Content Partnerships Manager at Nine to On as Global Marketing Campaigns Lead.
  • Vanessa Pearce has moved from Senior Marketing Manager at PepsiCo to Nestlé as Marketing Manager.
  • Pip Fredrickson has transitioned from Brand & Content Coordinator at Blooms the Chemist to iTravel as Marketing Executive.
  • Emma Fogarty, previously Insights & Data Analytics Lead at SunRice, has joined nudie as Head of Marketing.

Category & Strategy Appointments

  • Suzanne Legg has moved from Senior Category Strategy Manager at Vidacorp to Reckitt as Head of Category ANZ.
  • Helen Chady has transitioned from Senior Category & Insights Manager at Real Pet Food to Samsung as Head of Product: DBM.
  • Radhika Menon has transitioned from Category Manager ANZ at Electrolux to Fisher & Paykel as Senior Product Manager.

We hope these highlights inspire your own career thinking. If you’re curious to explore what your career pathway could look like, don’t hesitate to reach out.

 

 

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