Sales & Marketing Collective: July 2025

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The latest edition of the Sales & Marketing Collective is here – and this month’s movements tell a compelling story. 

We’ve seen a flurry of Woolworths-facing sales talent making strategic shifts, hinting at increased investment in customer-specific capability. Marketing leaders are also on the move, with from Head of level to CMO, particularly across food and beverage. And while category moves were fewer in number, they were significant, with some shifts into more senior, cross-functional roles. 

As always, we’ve wrapped up the most interesting senior commercial moves across sales, marketing, and category. Whether you’re hiring, job-hunting, or just like to keep a finger on the pulse, we hope you find it useful. 

Here are the key movements for July:

Senior Appointments 

  • John Freeman has been appointed CEO at Taylors Wines, joining from Redwood North, where he was Director of Portfolio Operations. 
  • Christine Fung joins SunRice as CMO, leaving her role as Marketing Director at Goodman Fielder. 
  • Glenn Cattell moves to waterdrop as B2B Sales Director ANZ. He was previously Head of Sales & Category ANZ at Cereal Partners Worldwide. 

Sales Appointments 

  • Christine Barber joins Philips Healthcare as Head of Sales, Personal Health, following her role as Senior Category Strategy Manager at Lindt. 
  • John Bridge joins Huon as National Account Manager, having held the same title at Botany Group. 
  • Scott Friswell has moved to Baxters Food Group as National Business Manager – Retail, after managing the Woolworths account as National Business Manager at SPC Global.
  • Corin Spence joins Vitality Brands Worldwide as National Account Manager – Woolworths & Department Stores, moving from Chobani, where she was Account Manager – Woolworths. 
  • Adam Brand has been appointed Head of Convenience & Foodservice at Vitasoy, after his role as Head of Commercial at breadsolutions. 
  • Jess Gardner joins Kimberly-Clark as Customer Business Manager, moving from Riviana Foods, where she was Head of Retail Sales. 
  • Wesley Fairlie has stepped into the Senior Customer Business Manager – Woolworths role at Nestlé, after working as National Account Manager – Woolworths at Asahi Beverages.
  • Phil Philippou continues as National Account Manager, now with Nu-Pure Beverages, after working in the same role at Healthier Tastier Foods. 
  • Ben Folcarelli joins Casella Family Brands as National Account Manager, previously National Account Executive at SunRice.
  • Joan Soliven has moved to Duracell as Key Account Manager, after her time at Coca-Cola Europacific Partners as District Development Executive. 

Marketing Appointments 

  • Jason Lees joins SharkNinja as Product Marketing Director, moving from Lark Distilling, where he was Commercial Director.
  •  Rachel Juniper has been appointed Senior Marketing Officer at the Australian Defence Force, transitioning from Bayer, where she was Brand Manager.
  •  Natasha Zhang steps into the role of Product Manager at Groupe SEB, after her time as Assistant Product Manager at Fackelmann Housewares.
  •  Laura Pashby joins VELUX as Head of Marketing, previously Marketing Manager at Krispy Kreme. 
  • Noelle Alphonse has been appointed Head of Marketing at Barbeques Galore, moving from El Jannah, where she was Marketing Manager. 
  • Marisa Murray joins The Coca-Cola Company as Marketing Director – Emerging Portfolio, after leading marketing as Head of Marketing at The Water Street Collective. 
  • Jessica Hamilton moves to Nestlé Nespresso as ANZ B2B Marketing Manager, previously Senior Brand Manager at CPW. 
  • Shahid Abdur joins Danone as Head of Digital & Media, following his role as Digital & eCommerce Manager at Church & Dwight Co.
  •  Nicole van Niekerk steps into the Head of Marketing role at Experience Co, after being Snr Brand Marketing Manager at Expedia Group. 
  • Alya Perna moves to Landcare Australia as Digital Marketing Manager, from Australian Geographic, where she was Digital & Membership Marketing Manager. 
  • Olivia Sutherland joins Craveable Brands as Head of Marketing – Chargrill Charlies, having previously been CMO at Krispy Kreme. 
  • Emmanuelle Jucker has been appointed Marketing Manager at Key Pharmaceuticals, moving from Dulux Group, where she was Senior Brand Manager – Selleys.
  • Caitlin Thomas takes on a Brand Manager role at Wicked Sister Desserts, after her time at NAK Hair.
  • Emmalene Lovelock joins Langtons as Senior Marketing Manager – Brand & Experience, previously Marketing Manager – Group Brand at Endeavour Group. 
  • Caren Vettesse steps into the Senior Customer Activation Manager role at Lion, moving from Carlton & United Breweries, where she was Trade Activation Manager. 
  • Simone Parrelli has been appointed Shopper Activation Manager – National On-Premise at Suntory Oceania, previously National Channel Activation Manager – On Premise at Coca-Cola Europacific Partners. 

Category Appointments 

  • Sheena Rochiramani steps up to Category Manager at Vitasoy, previously Assistant Category Manager at McCain Foods.
  • Candice Huang joins Lion as Category Manager, moving from Bayer, where she was Brand Manager. 
  • Dominic Le has been appointed Head of Category & Supplier Management at Botany Group, leaving Samsung, where he was National Channel Manager. 
  • Stephanie Hull moves to Blackmores as Strategic Revenue Manager, having been RGM Excellence Lead at Lion. 
  • Shannon Metcalfe moves to Amazon as Senior Category Manager, previously in the same title at Coca-Cola Europacific Partners. 

If you’re looking to build your career, team or want insight into the market, reach out to one of the team at [axr] Recruitment & Search.

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