Sales & Marketing Collective: EOFY 2025

Welcome to the EOFY 2025 edition of The Sales & Marketing Collective from [axr] Recruitment & Search.

June saw a high volume of commercial leadership changes, particularly across Sales Director and Commercial Director appointments. It’s been a standout month for senior sales leadership across FMCG, consumer healthcare, and beverages. Sales roles continue to move at pace, with multiple National Account Managers stepping up. Marketing featured a strong mix of digital, brand, and channel marketing appointments across sectors – from finance and QSR to aged care and CPG. 

Here are the key moves from June: 

Senior Appointments 

• Iain Shedden steps into the Sales Director role at Real Pet Food, following his time as Sales Director, Oceania at Nestlé. 
• Ryan Gibson has joined SnackBrands as Sales Director – Australia, previously Global Sales Director at Reckitt.
• Greg Haynes takes on the ANZ Commercial Director role at Pierre Fabre, having led Pharmacy at Galderma. 
• Ian Eldridge has joined Campari as Sales Director – Off Trade, moving from Procter & Gamble where he was Senior Director – Sales ANZ. 
• Ian Isherwood takes on the role of Sales Director at Blackmores, leaving his position as General Manager – Aesthetics at Galderma. 
• David Tuffin moves into the Sales Director role at Sukin, having served as Interim Sales Director at Blackmores. 
• Clive Coleman steps into the Sales Director role at Congo Brands, having been General Manager at Doozy Drinks. 
• James Farrow moves to TCC Global as Commercial Director APAC, from his previous role as Sales Director at Flora Food Group. 
• Jonathan Morely has joined Sonova Group as GM ANZ for Sennheiser Consumer. Previously Jono had over 6 years at Nestle, most recently as Head of Sales for Professional.
• Nicola Wiliamson will be Haleon’s new Head of Commercial Excellence, stepping over from Reckitt where her last role as Director of Trade Strategy & Category Development.
• John Ciaglia is the new Sales Director for Biopak, bringing experience from a long career at Nestle Nespresso and most recently as CEO of Next Level Elavators.

Sales Appointments 

• Eliza Brownlow joins PepsiCo as National Business Manager – P&C, moving from Haleon where she was National Sales Manager. 
• Lauren Creighton moves from her National Account Manager – Coles role to do the same role on Chemist Warehouse at Reckitt. 
• Jack Thomas has taken on the National Account Manager – WW role at Opella, previously Key Account Manager at CUB. 
• Ryan Sullivan has joined Spirits Platform as Head of Channel & Execution, Australia, following his role as Regional Head of Route to Consumer – EMEA at William Grant & Sons. 
• Cassandra Davenport joins Mayers Fine Foods as National Account Manager, previously Senior National Account Manager at Haleon. 
• Sara McCutcheon makes the move to Bunjie as National Business Manager, from Barambah Organics where she was National Account Manager. 
• David Rose takes on a National Account Manager – Independents & Distributors role at Barilla Group, moving from KB Seafood where he was Business Development Manager. 

Marketing Appointments 

• Ross Hoier has joined Aged Care Decisions as Head of Marketing, after serving as Head of Digital at TripADeal. 
• Jane Hillsdon steps into the Head of Brand role at FoodCo, moving from Craveable Brands where she was Marketing Manager. 
• Damien O’Brien takes on a Marketing Manager role at Mable, having been in the same position at Qantas. 
• Erin Smith has joined Align Technology as Associate Director, GP Professional Marketing APAC, previously Head of Marketing at J&J Vision. 
• David O’Connell joins Samsung Electronics as B2B Channel Marketing – Senior Manager, moving from Rheem Australia where he was Channel Marketing Manager. 
• Tessa Donnithorne has been appointed Marketing Manager at Pallion, leaving Woolworths where she was Brand & Design Specialist. 
• Zac Ryan moves to Commonwealth Bank as Marketing Manager – Business Banking, previously Senior Marketing Manager at Bank of Queensland. 
• Georgina Calpedos has been named Head of Marketing at The Digi Direct Group, after working as Marketing Manager at Booktopia. 
• Michael Sergeant takes on a new role as Head of V (Innovation, Product & Commercial) at Suntory Oceania, having led Spirits at Casella Family Brands. 
• Samantha Hansen has been appointed Marketing Director at Natural Raw C, after her role as Partnerships Marketing Director at Bastion. 
• Luke Middlemiss joins Afterpay as Senior Manager, Media, previously Global Head of Marketing at WeAre8. 
• Megan Isles moves to LegalSuper as Brand & Sponsorship Manager, from Vanguard Australia where she was Brand Experience Manager. 
• Sarla Holmes takes on a Strategic Communications role at the NDIS, moving from InvoCare. 
• Kylie Hudson joins Lion as Consumer Planning & Insights Director, having served as GM Marketing at Hort Innovation. 
• Shane Fellowes remains in product marketing, now with Apex Tool Group as Product Manager, previously with Resero Group (Sebel). 
• Sascha Hunt has officially joined Ubank as CMO, after previously serving as Chief Growth Officer at Alex Bank. 
• Julie McKinnon takes on a Project Marketing Manager role at Ingenia Communities Group, moving from NSW Marketing Manager at Clarendon Homes. 
• Rishi Saghal moves to Australian Hearing as Digital Marketing Manager, from Unilever where he was Digital Marketing & eCommerce Manager. 

If you’re looking to build your career or your team, reach out. 

Thanks,