Sales & Marketing Collective: September 2025

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Sales & Marketing Collective – September 2025 Edition 

Welcome to the September edition of the Sales & Marketing Collective, our summary of the career moves we found most interesting in Australian FMCG and adjacent industries.  

This month saw strong momentum across both sales and marketing, with a noticeable lift in senior leadership changes and a number of well-known names stepping into expanded remits. The sales market continues to be active across food, liquor and household, while marketing leaders are finding opportunities to shape innovation, digital and eCommerce agendas. 

We hope you enjoy this month’s edition. Our purpose is to enable great career decisions – if any of the ones you see here make you curious to explore what your next move might be, reach out! 

 

Senior Appointments 

  • Chris Charlton exits his role as Customer Director at Unilever to become General Manager – Sales at Beiersdorf. 
  • Nathaniel Tupou leaves V2 Foods where he was General Manager, to take on the General Manager – Sales role at Darrell Lea. 
  • Ben Gibson departs his role as Managing Director at Raise the Game to join Mark Anthony Brands International as General Manager. 
  • Ray Gao exits Access Corporate Group, where he was Director of Brand Portfolio, to take up a new post at Manassen Foods as New Business Development Director. 
  • Ben Slocombe moves from Liquor Marketing Group, where he was Head of Marketing, to join Zip Water as Marketing & Innovation Director ANZ. 
  • Christina Chou leaves WooliesX, where she was Senior Marketing Manager, to step up as Global Digital Marketing Director at Zimmermann. 
  • Darren Zeidler transitions from Head of Wine at Qantas to step into the CEO role at The Wine Collective. 

 

Sales Appointments 

  • Jigar Patel moves on from SC Johnson, where he was Account Manager, to take on a National Account Manager role with Sun Road Group. 
  • David Pearson shifts from Pace Farm to Mrs Mac’s, continuing as a National Account Manager. 
  • Bernadette Halcomb leaves Darrell Lea, where she was Head of Customer, to join Opal as National Sales Manager. 
  • Jodie Bailey departs Confectionery Trading Co. to become National P&C Manager at Universal Candy. 
  • Stephen Ryan transitions from National Business Manager at Good Food Partners to join Kimberly-Clark as Customer Business Manager. 
  • Chene Dutton makes the move from Reckitt to Manassen Foods, continuing as a National Account Manager. 
  • Aashna Sachdeva steps up from National Account Manager at Barilla Group to Senior National Account Manager at AB World Foods. 
  • Ryan Sundel leaves Nestlé Professional, where he was Head of Business Development, to join Real Pet Food as Head of Pet Specialty. 
  • Felipe Caicedo progresses from National Account Executive at PepsiCo to National Account Manager at Kimberly-Clark. 
  • Chloe Hurley moves from VidaCorp, where she was Senior National Account Manager, into a new role with Mayborn Group as Channel Manager – Pharmacy & DDS. 
  • Arash Fahimi shifts from Dulux Group to Kraft Heinz, continuing as a National Account Manager. 
  • Leonie Waldeback departs Suntory Oceania to join True Protein as National Account Manager. 

 

Marketing Appointments 

  • Wendy Villarosa departs IKEA to become Global CRM Manager at Employment Hero. 
  • Emma Prineas makes the move from Marketing Director at Navitas to Marketing & PR Director at Linkd Tourism. 
  • Kate Taylor transitions from PepsiCo to Snack Brands, continuing as a Marketing Manager. 
  • Anna Edwards shifts from Head of Marketing at Al Aseel Group to the same title at AJ Bush & Sons. 
  • Georgina Gain leaves The University of Sydney to join The Hotel School as Head of Marketing. 
  • Natasha Wright departs Schneider Electric, where she was Trade Marketing Lead, to take on a new role with GWA Group as Marketing Manager – Merchants. 
  • Claudia Henriquez exits Harvey Norman to join Mitsubishi Electric Australia as Trade Marketing Manager. 
  • Keiron Wratt makes the move from Accenture Song, where he was Associate Manager – Marketing, to Tata Consultancy as Martech Lead, Marketing. 
  • Taylor Reynolds leaves Diageo to take on the role of eCommerce Trade Manager at MCo Beauty. 
  • Nathaniel James departs Astra Zeneca to continue as Brand Manager with Key Pharmaceuticals. 
  • Taylor Rowe transitions from Customer Marketing Manager at Nestlé to Spirits Platform as Customer Marketing Lead 
  • Caroline Bonpain exits The Arnott’s Group, where she was Marketing Director eCom, Digital, Media & CX Transformation, to become Marketing Director at BioPak. 

 

Category Appointments 

  • Lawrence Chau moves from Woolworths, where he was Category Development Lead, to Vitaco Group as Senior Category & Insights Manager. 
  • Maria Rodriguez leaves Quantium to join McDonald’s as Head of Data Enablement & Insights. 
  • Jan Carter departs Mars, where she was Strategic Category Lead & Digital Development Lead, to take on an Executive Manager role at Quantium. 

 

If you’re looking to build your career or your team, reach out. 

Thanks,

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Published on 1 July 2025
Written by Andrew Cannock

Our mission is to prepare people to have better career conversations, to make great career decisions, to enable individuals and organisations to get the best return out of their relationship.