We are excited to announce that we are finalists for the TIARA 2021 Recruitment Awards in the following category:
🏆 The Ayers Group Recruitment Brand of the Year
The TIARA’s help celebrate the best in recruitment and set new standards of excellence for the talent acquisition community across the ANZ region.
This past year, our whole team has worked extremely hard to help redefine our brand narrative. We wanted it to reflect our mission to prepare people to have better career conversations, make great career decisions, and enable individuals and organisations to get the best return from their relationships. At [axr] we believe,
It’s your career, not a job
It’s your team, not a hire
because if it’s important to you, it’s important to us.
We built a brand plan that would bring our mission to life to help us connect our current senior leaders with our future leaders by showcasing senior career pathways to senior leadership, even in the face of ongoing lockdowns.
At the core of this plan are our four Career Incubators:
These career programs allow up and coming professionals to learn about the career journeys of leading:
- Sales and Marketing Director
- Managing Directors and Non-Executive Directors
from various leading Australian and International organisations to help them make better career decisions towards becoming a future leader and, most importantly, achieving their ultimate career goal. To date, we’ve hosted 50+ webinars and live events where we’ve interviewed senior leaders for an audience of future leaders to highlight career paths, discuss career advice and give insights on what it’s like to be a senior leader.
From these programs, we created our two career podcasts where we reproduced these intimate conversations into podcast episodes for everyone in our community to listen to and access for free, to ensure career advice is readily available for them to make better career decisions:
We still can’t believe how much we’ve achieved so far, and this is only the beginning! Thank you to our whole team at [axr] for their unwavering devotion to our mission and their dedication to growing our brand in such uncertain times. Thank you, TALiNT Partners, for the nod.
Watch the video below to get a look at our brand journey!