Sales & Marketing Collective – November 2025 Edition
Welcome to the November edition of the Sales & Marketing Collective, our monthly wrap‑up of standout career moves across Australia’s FMCG and adjacent sectors.
This month was big on shake-ups – senior leaders making bold switches, NAMs stepping into bigger roles, and marketers and category specialists jumping brands to level up scope and challenge.
Lots of movement across grocery, pharmacy, alcohol, and lifestyle – and plenty of clues about where capability and headcount are heating up. If any of these moves spark thoughts about your next hire, or your next move, reach out.
Senior Appointments
- Kate Bean leaves her position as Head of Woolworths at Kellanova to take up the role of Category & Marketing Director at The Arnott’s Group.
- Ashley Hughes departs his role as Director of Marketing at Red Rooster to become Marketing Director – Yates at
- Ai San Beaumont moves on from her position as Head of Marketing & Client Strategy at Chanel to become General Manager – AU & NZ at Hourglass Cosmetics.
- Maria Celilia Grandi departs her post as Marketing Director, PH, JAPAC at Philips to join Abbott as Marketing Director, Nutrition ANZ.
Sales Appointments
- Sarah Simpson leaves her post as National Business Manager at Lion to join Sazerac as Head of Corporates.
- Gavin Taber moves from his role as Field Sales Manager at Sonoma Bakery to become National Account Manager at
- Grace Dickson exits Lululemon, where she was Key Leader, to take on the role of Territory Manager – Northern Beaches at Arnott’s.
- Monique Villaneuva departs her position as National Business Manager – P&C at Imperial Brands to join Real Pet Food Company as Senior National Account Manager – Independents.
- Tomas King leaves his role as National Account Executive at Edgewell Personal Care to become International Account Manager at
- Katie Gorman transitions from her position as National Channel Executive at CCEP to take up the role of Commercial Capability Manager at
- Anthony Hillgrove steps away from his post as Head of Independents & Field Sales at Treasury Wine Estates to become National Business Manager – Woolworths at SPC Global.
- Shazia Crecca leaves her role as National Account Manager, Coles at Haleon to join Church & Dwight as Senior National Account Manager, Chemist Warehouse & Sigma Healthcare.
- Kathia Lin departs her position as National Account Manager, MX at Samsung to become National Account Manager at Sonova Group.
- Daniel Gauci leaves Dyson, where he was National Account Manager, to take up the post of Regional Sales Manager at Anker Innovations.
- Andrew Macfarlane moves on from his role as Head of Commercial Transformation at Diageo to join McPherson’s Consumer Products as Head of Emerging Channels & Grocery.
Marketing Appointments
- Salva Monavari leaves her position as Senior Brand Manager at Kellanova to join Nestlé in the same role.
- Patrick Gregson departs his post as Director of eCommerce at York St Brands to become eCommerce & Digital Marketing Lead at Jack Link’s.
- Bethany Mclean moves on from her role as Brand Manager at Cordina to take up the same title at Homart Pharmaceuticals.
- John Duff Gordon leaves his position as CRM Senior Manager at Hyundai to become Senior Retail & CX Manager at Geely Auto Australia.
- Jonna Le Fleur steps up from her role as Brand Manager at McCain Foods to become Senior Brand Manager at
- Julie McKinnon leaves her position as Project Marketing Manager at Ingenia Communities to become Marketing Specialist – Retirement Living at RSL Lifecare.
- Courtney Grant moves on from her role as Brand Manager at Mrs Mac’s to take up the same position at Manassen Foods.
- Jack O’Neil departs Sazerac, where he was Senior Brand Manager, to become Senior Brand Manager – Jack Daniel’s RTD at Brown‑Forman.
- Lexy Rogers leaves her post as Senior Brand Manager at Goodman Fielder to join DuluxGroup as Global Senior Brand Manager.
- Alex Bulgin moves on from his role as Senior Brand Manager – Gippsland Dairy at Chobani to become Marketing Manager – Old El Paso at General Mills.
Category Appointments
- Karen Huynh departs her position as Category Development Lead at The Arnott’s Group to join Real Pet Food as Senior Category Manager.
- Anna Sobczak leaves her role as Category Development Manager at Nestlé to take up the same title at
- Tanielle Haliston departs her Senior Category & Insights Manager role at Manassen Foods to join Reckitt as Trade Strategy Manager.
- Lulu Goss moves on from her post as Senior Consultant at Quantium to become Customer Insights Manager at
Our purpose at [axr] is to enable great career decisions. If reading about these career moves has got you thinking about your pathway, reach out for a conversation.
Thanks,
The [axr] Sales & Marketing Team
